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  • Writer's pictureJamie Slough

New Year. New Economy. New Marketing Strategy.

Welcome to 2023!

An exciting new year with new big business goals! The last few years, small businesses have been navigating new dynamics and having to shift to the new demands and needs of the consumer. 2023 proves no different.

Are the shifts in the economy and fear of a recession affecting your marketing strategy? If not, it should be!

But that doesn’t mean stop marketing.

What it does mean is that it’s time to get back to the basics, get super strategic, and maximize your efforts going after low hanging fruit!

At J Collective we work primarily with small businesses and entrepreneurs. If this is you, we believe you have an advantage in a recession.

That’s right….an advantage! We get that it’s scary right now and you’re probably having to make some major changes in how you do business…we are too! But the cool part about it is the customer loyalty and support that comes with small business. We get the benefit of building real relationships with our clients and I bet you do too!

So how does that give you an advantage? We believe your best ROI always comes out of your network and that’s never been more true than it is right now! Build your network. Build your business.

Ask yourself these questions:

  1. How do you stay in front of past clients, leads and potential clients?

  2. How do you get in front of your past clients’ friends and family?

  3. Who are your strategic partners and how do you stay top of mind with them?

  4. Do you have a referral or testimonial system in place?

  5. How do you create brand loyalty?

  6. How do you add value and how do you share your story?

If you don’t have answers to these questions, you’ve got some work to do…and fast!

But don’t worry…while this work may be a little daunting, you can create these strategies and systems to fit your budget…however big or small that may be!

Need to talk strategy? At J Collective we offer everything from one-off strategy sessions to help you get going, to full implementation. We measure our success by your success. Let’s thrive in 2023 - together!

-Jamie Slough Founder, Marketing & Brand Strategist | J Collective

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