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  • Writer's pictureJamie Slough

OUR "Secret" Strategy for YOUR 2023 Success

As we wrap up the year and prep for 2023, many of our clients are feeling the stress of the shifting economy and what that means for business.

Strategy Session

In our strategy sessions, there has been one common focus that we at J Collective believe wholeheartedly will not only get you through 2023, but help you thrive! (And yes this works for ALL of our clients in ANY industry.)

So…what is it? It’s not fancy and it doesn’t require a big marketing budget or ad spend. It’s not even a new concept for that matter. When the economy shifts, it’s time to go back to the basics and those of our clients who have already been working with us on this are just that much further ahead.

Database Outreach!

Yep, that’s it. Database outreach.

So, what does that mean and how does it work? You can call it network marketing, sphere marketing, past client engagement. So many labels depending on your industry, but it simply means staying in front of, and engaging with your network…past clients, friends, professional partners etc.

Because we believe in teaching our clients to fish, I’m even going to outline common tactics to do this: • email campaigns

• print mailers & personal mailings

• events

• targeted social media

• phone calls and text messages • face to face meetings (this one is my fav and if you know me this will not be a surprise but most of mine are done over coffee or wine…not a bad way to do business!) • intentionality in social settings

And the best thing about implementing database outreach as your 2023 strategy…’s cheap! That’s right! You can set up email marketing through platforms like Mailchimp or Mailerlite at no charge. Social media is free. Phone calls and texts can be free.

If you want to include print mailers, events and up your phone call and text message game, it can still be very budget friendly (if done right), and deliver a strong ROI (if focused).

So where does J Collective come into the mix?

If you’re savvy in these areas you may not even need us at all. And that is great! We will cheer you on from the sidelines!

If you’re reading this wondering, “How the heck do I make all this happen,” or thinking, “Ya but who has the time for that?” That’s where J Collective comes in!

Whether you just need a strategy session to talk through your 2023 goals to determine the database outreach strategy that will work best for you, or if you already know what works and just need to hand off the execution so you can do what you do best, WE ARE HERE FOR YOU!

We want to see you succeed in 2023! So take a deep breath, don’t stress and schedule a complimentary consultation with me and let’s make it happen!

I’ll leave you with one more J Collective secret…

Did you know if you’re a monthly client, you can save 10% by prepaying quarterly? If you’re not taking advantage of this discount and want to, just let us know!

-Jamie Slough Founder, Marketing & Brand Strategist | J Collective

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